For any website or online business it is crucial that it is completely accessible to its customers. It is important that your potential clients are able to find your website easily and enjoy being on your website. To truly enhance visitors’ experience on your website the following factors would help:

Up and Running: The most important, of course, is that your website should not be down and visitors shouldn’t be met with an error message. It is important that every visitor to your website has a fair opportunity of becoming a customer and this is possible only if your website is up and running.

Web Service Guard is a unique web service monitoring and reporting service that informs you in real time when your website is down. This allows you to quickly rectify the situation so that your website is accessible to your customers. The Web Service Guard also stores downtime history and metrics so that you can analyze the performance of your web server and web host.

Web Service Guard is not software that interferes with your website’s security but in fact provides inputs regarding the experience of your customers when they are on your website. A quick way to check your site now is the Uptime Check that is provided free of charge.

Test your site: I know that this may sound like common sense.  However, it is very common for there to be dead links or links that connect to the wrong page.  It can be extremely frustrating for a potential customer when they are on your site looking for more information or they are ready to buy and they go into a link abyss.  You can kiss a customer good bye when this happens.  So do yourself a favor and spend a few minutes and test each and every page, button and link.

Design and Navigation: The design of your website should be simple and uncluttered and should be easy to download. The webpage should open properly on all browsers. It is important that all links on the homepage and other pages should open onto correct pages. If a certain section is under construction it may be a wise idea to inform your audience of the same. This saves them the effort of opening an error page.

Visitors to your website should be able to find the information they seek easily and quickly. This makes it important that designers, web developers and content providers work together to find a logical sequence.

Link Validity: If a visitor to your website is being directed from an affiliate program or from an online advertisement it is vital that the landing page is appropriate. Internet users are often put off to find that the landing page either doesn’t offer the information they seek or provides information they have already received. Thus, the marketing of your website is not just about who you are linked to and vice versa or where your traffic is coming from but also which web pages the traffic is being diverted to.

Relevant Content: It is important that your content is relevant and interesting and not spam. A website is only as good as its content and it needs to be displayed in a simple and easy manner. It is crucial to use meta tags, titles and headings well and so as to keep your audience informed of the gist of the web page they are visiting.

Site Map: Your site map should be displayed clearly on your homepage and should make it easy for visitors to see at a glance what the site has to offer and should be linked to all pages effectively.

Lastly pick a reputable Hosting Provider. Sometimes you will see a 100% uptime guarantee.  Is this possible?  The answer is no.  There are failures that occur outside of the hosting provider’s network that they can not control.  Failures occur in servers, hard drives, databases, network card, etc.  The list is endless.  This is why it is important to have an external uptime monitoring service watching your site to catch your downtimes before they cause large revenue losses.

Web Service Guard, the premier website monitoring company, offers uptime and performance monitoring for websites and servers.  Check our Website Monitoring site for more information.

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