Snap.com went down Tuesday February 16 @ 12:18pm US ET.

Service was restored to Snap.com the same day @ 9:05pm US ET for an outage length of over 8 hours.

Whatever their strategy is, it can’t be helped by such an extended service disruption.

Why wouldn’t they use a third party website monitoring service?

Web Service Guard, the premier website monitoring company, offers uptime and performance monitoring for websites and servers.  Check our Website Monitoring site for more information.