Most visitors to your business website click on a URL link either on a search engine result, on another site or on an ad and then are directed to your website. Now imagine their response if your website takes a while to open or worse still if they are met with an error page. Most internet users spare only a few seconds to decide if a website is worth staying on. If these crucial moments are spent looking at a blank page the chances are that you may lose out on potential customers.

The internet has been growing rapidly since its inception and in recent times its growth has been rather astonishing. In an internet convention this year it was revealed that the internet is growing by 40% every year. While according to Deloitte Telecommunication Predictions the traffic on the internet doubles every 12 to 15 months. One of the key reasons for a slow down in connectivity is the increased use of the internet worldwide and the manner in which it is being used. Today more and more user generated content is being uploaded and downloaded as are heavy audio and video files. To a large extent this too affects the speed of the internet.

Research shows that increased internet usage worldwide is dragging the speed of connectivity and unless infrastructural changes are made things may get worse.

How is your business affected?

Every time a visitor to your website finds that response is slow on your site they may opt to leave and visit a rival site. This means you are losing out on revenue and perhaps even on loyal customers. If you are wondering if the situation is hopeless since the use of the internet will continue to rise and you have no control over it, take heart. There are ways to ensure that your website offers excellent connectivity and speed.

Website Monitoring

The files for your website are stored on a server. The bandwidth available to you as well as server performance plays a large role in the manner in which you can conduct your business. What is most important is that down time for your website is minimized and in case of a problem it should to be rectified at the earliest. Hence, website monitoring is crucial to the success of your business. It is vital that you receive real time down time alerts and are also kept informed of the manner in which visitors experience your website.

Experts find that certain applications on a site require a faster performance to inspire confidence in the site. This would include shopping cart and payment gateway applications. Whenever a visitor shops on your site it is important that the shopping as well as payment is done efficiently, any stalling of these applications gets internet users worried. You can ensure that a certain percentage of your bandwidth is dedicated to these applications.

Web Service Guard service offers external website monitoring and offers real time alerts and reports uptime history and metrics. It provides you excellent inputs on how visitors experience your site and how it can be improved.

Web Service Guard, the premier website monitoring company, offers uptime and performance monitoring for websites and servers.  Check our Website Monitoring site for more information.

Related Articles:

How Green is the Internet?

20 Homes Will Generate More Internet Traffic Next Year Than the Total Internet Traffic in 1995